WHAT WE DO

X.ITE as a Transformational Research Centre

Academic research in social sciences is evolving along a double transformational path: 
  • as well as in hard (pure and applied) sciences is becoming to be "transferred" from university campuses and labs to firms, institutions and any kind of purposive social entity. Such a knowledge transfer process aims at accelerating the conversion of social science "discoveries" into social, entrepreneurial, managerial and institutional innovation. Within such dynamic framework, Luiss-X.ITE is playing a trail-blazer role;  

  • boundaries between hard and soft sciences are blurring thanks to the new technology pervasiveness that forces innovation leaders to adopt a growing amount of new technologies together with behavioral and social innovation. Within such an evolutionary path, the anaerobic pace of technology transformation is sustainable only if consistently supported by transformational social science research outputs. Luiss-X.ITE, thanks to its multi-disciplinary scholars and multi-methodology research experts aims at providing firms and institutions with transformational research. 

Custom and Transformative Research Projects

X.ITE provides guidance and support for businesses and institutions' leaders through actionable research on how to manage market innovation and organizational changes mediated by technologies. In this perspective, X.ITE serves as a «knowledge transfer office» for «pure & applied soft science», as well as an «open source» for innovation and experimentation at the ​​intersection between marketing, decision science and technology.

X.ITE develops transformative research across four phases: 
(1) Analysis of the transformative dynamics of markets and organizations with an epistemic approach; (2) Partnerships with and for institutions and organizations; (3) Rigorous application of theory and research methods; (4) Transformation by Sharing Research Experience and Experimental Management.

  • P&G

    P&G

    Self-care habits, barriers and solutions This project explores attitudes and behaviors of Italian women in their self-care experiences. The research Read More
  • Merck

    Merck

    The generation impact on market and social change. The future quest for health and healthcare across generation in Italy and Read More
  • Telepass

    Telepass

    Technological Transition of Business Mobility: ​trends, drivers, constraints, opportunities and solutions The Luiss-X.ITE Research Center, focused on market technologies and Read More
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Events

Two or three times per year Luiss-X.ITE hosts prominent speakers from top international universities presenting advanced marketing models and cases within inspirational talk sessions. 

By attending X.ITE Talks, business members have the opportunity to scout new ideas and competences, to discuss major new theories and methodologies, to develop new relationships, sharing innovative experiences and widening their view on how technology is reshaping markets, organizations, individuals and institutional behaviors.
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