Academic Research Unit (ARU)
The ARU is also in charge of conferences, workshops and talks, engaging X.ITE Business Community members.


Senior Research Fellows

Simona Romani

Francesco Ricotta

Pietro De Giovanni
Pietro De Giovanni is Associate Professor of International Operations, Supply Chain and Circular Economy in the Department of Business and Management at Luiss University. He holds a PhD from ESSEC Business School, and was visiting PhD candidate at GERAD, HEC Montréal. Before joining Luiss, he has held positions at ESSEC Business School, Vrije Universiteit Amsterdam, and NOVA School of Business and Economics. His research interests are supply chain, operations management, sustainability, and digital transformation. He is Associate Editor of International Transactions of Operations Research. He has published in Journal of Operations Management, European Journal of Operational Research, Transportation Research. Part D Transport and Environment, Annals of Operations Research, International Journal of Production Economics, Journal of Business Research, 4OR, Omega, Research Policy. He has recently published the book entitled “How Digital Transformation impacts Supply Chain Quality Management” edited by Springer.

Rumen I. Pozharliev

Francisco Villarroel Ordenes
Francisco Villarroel Ordenes (Ph.D. in marketing, Maastricht University) is an Assistant Professor of Marketing at LUISS Guido Carli University, where he teaches Business and Marketing Analytics, and Marketing Metrics. Previously, he was an Assistant Professor of Marketing at the University of Massachusetts Amherst and a brand manager for the Chilean Export Promotion Bureau. His research revolves around the themes of marketing analytics, social media marketing, and customer experience, and it has been published in leading journals including Journal of Consumer Research, Journal of Service Research, Journal of Retailing, and Journal of Advertising. He currently serves on the editorial review boards of the Journal of Retailing and the Journal of Service Research.

Paolo Peverini
Paolo Peverini is an Associate Professor at the Department of Business and Management of LUISS, where he teaches "Marketing Communication and New Media Languages". He is Deputy Director of the X.ITE Research Center on Behaviors and Technologies. On March21, 2017 he was appointed by Pope Francis a consultant to the Dicastery of Communication (Holy See)
He is the author of many scientific publications which have been published in some of the most prestigious semiotic international scientific journals. His last monograph was “Social Guerrilla: Semiotics of unconventional communication” (Luiss University Press 2014). He was a visiting professor at the Pontifícia Universidade Católica de São Paulo, as well as a member of Lars (Roman Laboratory of Semiotics). His research area concerns the qualitative analysis of communication, with a particular focus on the theories and methodologies of semiotics and sociosemiotics.
Junior Research Fellows

Alba D'Aniello

Luca Cascio Rizzo
He is also a lecturer in numerical logic and problem solving. His research focuses on digital marketing, advertising effectiveness and machine learning algorithms applied to market research.

Carmen Donato

Antonella Buonomo

Ilaria Querci

Luigi Monsurrò
Luigi Monsurrò is a PhD student in Marketing at Sapienza University of Rome. He also works as a teaching assistant at Luiss. His main research interests focus on consumer behaviour, artificial intelligence, human-computer interaction and consumer psychology.