Academic Research Unit (ARU)
The ARU is also in charge of conferences, workshops and talks, engaging X.ITE Business Community members.
Simona Romani
Francesco Ricotta
Francisco Villarroel Ordenes
Francisco Villarroel Ordenes (Ph.D. in marketing, Maastricht University) is an Assistant Professor of Marketing at LUISS Guido Carli University, where he teaches Business and Marketing Analytics, and Marketing Metrics. Previously, he was an Assistant Professor of Marketing at the University of Massachusetts Amherst and a brand manager for the Chilean Export Promotion Bureau. His research revolves around the themes of marketing analytics, social media marketing, and customer experience, and it has been published in leading journals including Journal of Consumer Research, Journal of Service Research, Journal of Retailing, and Journal of Advertising. He currently serves on the editorial review boards of the Journal of Retailing and the Journal of Service Research.
Rumen I. Pozharliev
Paolo Peverini
Paolo Peverini is an Associate Professor at the Department of Business and Management of LUISS, where he teaches "Marketing Communication and New Media Languages". He is Deputy Director of the X.ITE Research Center on Behaviors and Technologies. On March21, 2017 he was appointed by Pope Francis a consultant to the Dicastery of Communication (Holy See)
He is the author of many scientific publications which have been published in some of the most prestigious semiotic international scientific journals. His last monograph was “Social Guerrilla: Semiotics of unconventional communication” (Luiss University Press 2014). He was a visiting professor at the Pontifícia Universidade Católica de São Paulo, as well as a member of Lars (Roman Laboratory of Semiotics). His research area concerns the qualitative analysis of communication, with a particular focus on the theories and methodologies of semiotics and sociosemiotics.
Maria Rita Testa
Maria Rita Testa joined Luiss University Guido Carli as Associate Professor in Demography in October 2020. Her research interests include reproductive decision-making, family, fertility, environmental change, social sustainability, life course analysis, and panel/multilevel data analysis. Among others, her research findings have been published in Population and Development Review, European Journal of Population, Demographic Research, Population Research and Policy Review, and Population and Environment. She has won several grants including funding from the Austrian Science Fund for extremely high qualified women (Elise Richter Program) and funding of individual research in the area of non-profit oriented scholarly research (Stand-Alone Program). She has been a work package leader of research projects funded in the EU Seventh Framework Programme (FP7). She is expert peer reviewer for Italian Scientific Evaluation (REPRISE) and Associate Editor of Genus, Journal of Population Sciences.
Alba D'Aniello
Luca Cascio Rizzo
He is also a lecturer in numerical logic and problem solving. His research focuses on digital marketing, advertising effectiveness and machine learning algorithms applied to market research.
Carmen Donato
Antonella Buonomo
Ilaria Querci
Luigi Monsurrò
Luigi Monsurrò is a PhD student in Marketing at Sapienza University of Rome. He also works as a teaching assistant at Luiss. His main research interests focus on consumer behaviour, artificial intelligence, human-computer interaction and consumer psychology.