Federica Rizzo got her Master's degree in Marketing at Luiss Guido Carli in Rome. She works as teaching assistant for several courses, including Marketing, Marketing Metrics and Marketing Plan and Markstrat Simulation at Luiss, where she is also a research assistant at the X.ITE Research Centre. Her main research interests concern the world of luxury, consumers' environmental concerns when purchasing products, communication strategies on social media and influencer marketing.
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