XITE EVENTS
-
Gregory Carpenter: The Cultural Change
The "mass-market" is extinguished. The trend to the one-to-many approach has been substituted by the one-to-one approach. Today, the modern… Read More -
III X.ITE Research Storm 2018
The III X.ITE Research Storm 2018 took place on Friday, October 26th 2018 @ LUISS Laboratory of Fabulous Things (LOFT). There… Read More -
BrandTelling by Francesco Giorgino and Marco Francesco Mazzù
24 October 2018 h 17:00 @ Room 211, LUISS University Viale Romania 32 Creating and growing the value of a brand… Read More
- 1
XITE RESEARCH
-
De Angelis and Costabile about Word Of Mouth on JCR
We're proud to share a paper by our prof. Matteo De Angelis and Michele Costabile (together with Irene Consiglio, Nova… Read More -
Integrated Communication | Kevin L. Keller's speech
The complete speech by prof. Kevin L. Keller - Tuck School of Business, Darthmouth College Read More
- 1
CUSTOM PROJECTS
Federazione Italiana Tennis (FIT)
X.ITE research center, headed by Professor Michele Costabile and Professor Matteo De Angelis with the support of a team of experts in financial evaluations by Ernst & Young, led by Dr. Mario Rocco, developed two research projects, in collaboration with EY. The first, "International BNL of Italy: Value and potential of a caput mundi event”
and the second "The role of the SuperTennis channel in the Italian tennis ecosystem: Measurement of the effects on tennis growth and analysis of its competitive positioning".
>> READ MORE
Secretariat for Communication of the Holy See
Since September 2016, X.ITE Research Center, coordinated by Professor Simona Romani and Professor Paolo Peverini, together with the Prefect of the Communication Secretary Msgr. Dario Edoardo Viganò, realized the transformative research project "Communication and Technology. Models and Cases of Dynamic Omnimediality ".
>> READ MORE
>> READ MORE
