Luca Cascio Rizzo is currently Assistant Professor of Marketing at University of Southern California. He got his Ph.D. in Management in 2024 at Luiss Guido Carli University. His research is about language and consumer behavior. He employs a mutimethod approach, combining automated text, visual, and audio analysis in the field with controlled experiments. His work has been published on top-tiers journals such as Journal of Marketing and Journal of Consumer Research and covered by media such as Harvard Business Review and Fast Company. In 2023 he has been awarded with the AMA Rising Star Award.