Angelo Baccelloni is Assistant Professor of Marketing in the Department of Business Administration at John Cabot University and Lecturer at Luiss Business School. He has always studied Marketing and completed his Bachelor’s in Marketing and Business Communication and his Master of Science in Marketing at Luiss University. He obtained his doctoral degree in Marketing from the University of Rome “La Sapienza” with a dissertation entitled “Unveiling the Effects of Recommendation Agents on Online Behaviour: An Inquiry Into the Users’ Decision-Making Process, Implicit Social Networks and Algorithms Specialization”. He is a Research Fellow at X.ITE Research Centre on New Technologies and Behaviours where he regularly collaborates with organizations and works on applied research projects in different industries. He is also a member of the Italian Marketing Society and Italian Management Society. He has studied research methodology at the University of Michigan, Cambridge University, Erasmus University of Rotterdam and University of St. Gallen. His main research interests include decision support systems, intelligent agents, social influence and online behaviour.