Carlo Fei is a Professor of Fashion Management at LUISS and Professor of Practice of Luxury and Fashion Management at Luiss Business School, as well as Senior Partner Head of Brand Practice at ICM Advisors Geneva and Managing Partner at TCSG TreCentoSessantaGradi. Since 1995, he has been an International Consultant of Brand Strategy and Experiential Marketing, centering his activities on research, strategic consultancy and managerial innovation training. His aim is to support leader groups and companies in the fashion, luxury, retail, food and hospitality markets with brand strategy, corporate branding, brand extension, customer experience strategy, and retail innovation.
He began his career in marketing by working for Quaker Chiari e Forti (Quaker Oats), Ferruzzi Group, (OTC, Cosmetics and Toiletries), and as Division Director of Buena Vista (Disney Group) in Italy. Between 2010 and 2014, he served as Vice President at Firmenich (a global B2B leader in fragrance and flavors).
He speaks at conferences and workshops – hosted by various companies and universities in Italy and abroad – about branding, experiential marketing and customer experience strategy. He was a guest speaker for the Olympic Committee in Sochi (RU) to illustrate the importance of branding in the sports business. Among the brands he has collaborated with are: Alexander McQueen, ArcLinea, Armani Jeans, Astoria Coffee Machines, Balenciaga, Bottega Veneta, Burberry, COIN, Dior, Elmar Cucine, Emilio Pucci, Ermenegildo Zegna, Excelsior, Fay, Fendi, Giorgio Armani, COIN Group, Gucci Group (now KERING), GUCCI, Hogan, I Pincopallino, Lanvin, Loro Piana, Louis Vuitton, Mauro Grifoni, Nordica, OVS, Roberto Cavalli, Salvatore Ferragamo, Saint Laurent, Sergio Rossi, SINA Hotels, Slow Food, Stefanel, Stella McCartney, Tecnica, The Mall, TOD'S, Valentino. Among the reference institutions with which he has collaborated are: American Chamber of Commerce, Assosport, Federlegno Arredo, IntesaSanPaolo, Trentino Spa.
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