Francesco Giorgino is a Professor of Brand Storytelling and Newsmaking at LUISS, as well as a Research Fellow of X.ITE Research Centre.
Before his long career teaching Institutions of Sociology of Communication at Sapienza University, he was a journalist and host of Tg1, as well as an essayist and scholar of social sciences. His core scientific interest is on how communication, marketing and information coalesce to form the character of the postmodern society. In the domain of marketing, he mainly focuses on three areas: content marketing, native advertising, and business storytelling.
With regard to the information and journalism sector, over the last few years he has conducted a detailed analysis on how news material is selected, processed and arranged: the results merged with texts adopted in various Italian universities.

He is a lecturer in Sport Communication and Sport Marketing at the Italian Tennis Federation (FIT). Moreover, he is also member of the Italian Sociology Association and author of many essays on the subject of Communication, Journalism and Marketing.