Carmen Donato is currently Assistant Professor of Marketing at DEA Università G. D'Annunzio Chieti-Pescara. She has been a Post-Doc student at LUISS and she earned her PhD at the University of Calabria. Before joining the Luiss-X.ITE Research Center she was previously a lecturer at Rug University in Groningen (NL). She is mainly interested in studying consumer behavior, with particular emphasis on sensory marketing, visual branding, and sustainable consumption choices.