Rumen Pozharliev is Assistant Professor of Marketing at Luiss University, in Rome. He got the PhD in Marketing at the Erasmus University Rotterdam in 2017. At LUISS Guido Carli he is currently Teaching Area Leader and Senior Researcher at the Luiss X.ITE Research Center, as well as Director of the Master in Retail, E-commerce and Distribution at Luiss Business School. Currently, he is also teaching Marketing Management at Temple University. His work has been published in prestigious international journals in the fields of marketing, neuroscience, and consumer behavior such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Journal of Advertising, Frontiers in Human Neuroscience and many others. A good part of his research has focused on the social aspects of luxury marketing and consumer neuroscience on which he has published several articles and a book titled “La Mente del Consumatore” with Patrizia Cherubino.