Francesco Ricotta is a Full Professor of Business Economics and Management at Sapienza University of Rome, where he teaches Multichannel Management and Marketing. He is the author and co-author of over 50 publications, including monographs and articles published in national and international magazines. He is the chairman of the Monitoring Committee for Quality Assurance of the Faculty of Economics, and a member of the Spin Off Committee of Sapienza University of Rome. He is the director of the Research Enhancement & Development (RED) Course, a project aimed at strengthening the connection between the research and business communities.