Marco Francesco Mazzù holds several positions at LUISS: he is a Professor of Practice in Marketing; a Senior Advisor on International Marketing and Internationalization Strategies, and a Senior Research Fellow at the X.ITE Research Center. He also teaches courses in the Master of Business Administration and Marketing management programs.
He previously worked for IBM and Procter & Gamble, and later joined McKinsey, where he became a partner in 2008. At McKinsey, he assisted companies in more than 20 countries on strategic development, operation management, organization management, mergers, turnaround, and restructuring operations. He was also the co-leader of the "Marketing Branding" practices for Europe, as well as a member of the leadership group of "Apparel, Fashion and Luxury", "Marketing & Sales", "Consumer Goods & Retail” and "Automotive” practices. In 2011, he launched the first Observatory on "Digital Luxury Experience” for Altagamma (the Italian luxury brand association).
He has published articles for specialized daily news and magazines (e.g., Harvard Business Review, Financial Times, Il Sole24Ore, and others), as well as served as a keynote speaker for several events such as the Financial Times Business of Luxury (2015) and the Altagamma Digital Luxury Experience.