X-Ite Research CentreX-Ite Research CentreX-Ite Research Centre

  • HOME
  • ABOUT US
    • X.ITE Management
    • Academic Research Unit
    • Knowledge Transfer Unit
  • WHAT WE DO
  • X.ITE NEWS
  • PUBLICATIONS & MEDIA
  • X.ITE REPORTS
  • PRIVACY

 

 

 

 

  • X.ITE Research Centre
    on Technology and Behavior
  • X.ITE Research Centre
    on Technology and Behavior

Articoli

Archigia

In 2018, X.ITE conducted a research project named “Fueling go-to-market: rethinking fuel retailing in the digital transformation era”. Since 2005 Archigia has carried out research and development activities for new service station formats designed for urban and extra-urban environments. The main goals of the study conducted in 2018 by X.ITE research center were:

(1) to enhance the level of knowledge of the demand, its needs and interactions with new omnichannel communication technologies, tools and models;

(2) the experimentation of new combinations of on-site and digital services, instrumental in enhancing the consumer experience and fueling a differentiation positioning strategy;

(3) to develop an evolutionary path in line with the ongoing digital transformation.

  • tweet
Logo LUISS Viale Romania, 32 - 00197 Roma - Phone: +(39) 06 85225527 - Email: xite@luiss.it
© 2017 LUISS Guido Carli - X.ITE INSIGHT TECNOLOGY ENHANCED & All rights reserved. - Developed by LaCosa Comunicazione
  • HOME
  • ABOUT US
    • X.ITE Management
    • Academic Research Unit
    • Knowledge Transfer Unit
  • WHAT WE DO
  • X.ITE NEWS
  • PUBLICATIONS & MEDIA
  • X.ITE REPORTS
  • PRIVACY