X.ITE Community Membership

X.ITE community members annually propose potential research streams to invest in. In 2016, for instance, members decided to finance the project entitled “Defining Dynamic Customer-Centered Metrics in Omnichannel Retail”. The preliminary results of the study were presented at the Research Storm on October, 27th 2017. 
Moreover, for 2018/2019, X.ITE has issued a call for research on “How cyber-consumers think and talk: a multi-method approach”.

To date, our community members are:

Shopfully (DoveConviene): A digital platform that provides users with geo-localized information about the promotions, products, shops, timetables, and contacts for the main retailers and brands in each category.
Doing: A consulting company specialized in marketing, communication and technology.
Netcomm Consorzio del Commercio Elettronico Italiano: A firm that promotes national and international initiatives related to the knowledge and diffusion of electronic commerce.
NTV (Nuovo Trasporto Viaggiatori): The first private Italian railway company operating in the field of high-speed rail transport.
Fater: A leader in the Italian market of personal absorbent products and the European bleach market.
BMS: A world leader in the pharmaceutical sector that focuses on innovative treatments for serious diseases
Vodafone: A multinational company focused on cellular and fixed telephony.
Unilever: An Anglo-Dutch multinational operating in the FMCG sector, and an owner of more than 400 brands.
Buzzoole: A consulting firm specializing in influencer marketing.


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