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Focus. Marketing del made in Italy - e&m 2020 vol.2

e&m Vol. 2

Focus. Marketing del made in Italy

Di cosa parliamo quando parliamo di made in Italy

Michele Costabile

Specificità culturali e qualità delle produzioni

Fabio Ancarani, Michele Costabile, Marco Francesco Mazzù

Perché e come difendere la nostra coolness

Michele Costabile, Carlo Fei, Marco Francesco Mazzù

La domanda e l'offerta di unicità

Michele Costabile, Marco Francesco Mazzù

 

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