February 2nd , 2022 h. 11.30 pm @ Luiss University
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The Finnish Innovation Index (FII) is an implementation of the Norwegian Innovation Index (FII), originally developed by business professors at Norwegian School of Economics and part of the Global Innovation Index Coalition. In any country, survey responses are typically collected from 300 consumers per dozens of national and international consumer product/service companies, which operate prominently in the country in question. Each respondent answers the survey questions about six companies. In the survey, there are three standard measurement constructs, based on which the companies are ranked for the yearly Index results: (i) perceived innovativeness, (ii) relative attractiveness, and (iii) customer loyalty. Company managers' and practitioners' interest is usually directed to the rankings of their own company, in terms of perceived innovativeness. In addition, the research teams in different countries typically include additional constructs/questions of their own, to the survey. In the seminar presentation, prof. Jaakko Aspara will discuss the experiences of Hanken School of Economics in conducting the FII data collection during past years, as well as show some preliminary results from the FII data collection conducted in January 2024.
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Jaakko Aspara is C. Grönroos Professor of market strategy and service business at Hanken School of Economics ("Hanken", in short), Helsinki, Finland. Previously, Aspara has also served as the Vice-Rector for Research and Innovation at Hanken, as well as the Head of the Deparment of Marketing and Supply Chain Management. Hanken is one of the founding partners in the ENGAGE.eu university alliance, in which Luiss University is also a partner of. Hanken holds the 'triple crown' of international business school accreditations (AACSB, EQUIS, AMBA), and was recently ranked no 12 globally in the 2023 Shanghai Ranking of universities, in the field of business administration. Aspara himself has published multiple research articles in the leading journals of marketing (e.g., Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology) and management (e.g., Academy of Management Discoveries, Long Range Planning), as well as service research (e.g., Journal of Service Research), operations research (e.g., European Journal of Operations Research), and economic sociology (e.g., Socio-Economic Review). Aspara's research interests cover varied topics in the interfaces of marketing and strategic management (e.g., business models; evolution of corporate strategy), of marketing and innovation management (e.g., brand innovations and extensions; new product development), of marketing and finance (e.g., stock market and investor reactions to marketing actions), of marketing and information systems (e.g., human-AI collaboration; robots/speechbots serving as customer service agents; social media platforms), of marketing and corporate social reponsibility (e.g., CO2 compensations of product/service purchases; cause-related marketing), and of marketing and public policy (e.g.,consumer privacy; robot taxation; consumers' tax compliance). Besides his academic work, Aspara has serves in the Boards of Directors and Advisory Boards at many companies.
